As Mr. William Zhu, Biancalani’s agent for China, says, the two companies are stronger together. In fact, year after year they have become closer, more professional, firmer and better at listening to each other – which results in learning from each other. Santex Rimar Shanghai is obviously the connecting ring between Biancalani and customers, and as such it provides the customer’s feedback to Biancalani as soon as possible so that improving production and remaining competitive are real possibilities.

Speed of change is once again what the textile industry demands to China. Until quite recently, textile business was very thriving and the industry kept on growing, but times are always changing. Speed of change is what is enabling Chinese textile industry to face new, sometimes unexpected challenges – the world is a village, isn’t it? – as its approach evolves from yield to quality. That evolution can definitely be supported by a company such as Biancalani.

As Zhu confirms, Biancalani is a famous brand in China already, to the point that most customers do appreciate the so-called AIRO® Hand – a special hand enriching the fabric after finishing it with AIRO® machinery by Biancalani. Zhu underlines that good service, R&D, sustainability, the high quality of machines and, not least, availability and kindness are Biancalani’s winning formula. Plus, the fact that Biancalani’s machines increase production capacity. As a result, more and more clients switch from competitors to Biancalani.